A floor seal strip for protecting areas of floor and doorways from the flow of floor care products. A fluid impermeable barrier element has a flat base, from which one side a barrier flange extends upward and in conjunction with a top flange forms a channel in which a fluid absorbtive, deformable sponge is carried with the sponge protruding out from the gap between the top flange and base. A fluid impermeable adhesive strip is attached to the back of the barrier flange, and extends outward from the barrier flange in a direction opposite to the base. In use the seal strip is placed in a doorway with the cushion abutting the bottom edge of the door, and with the adhesive strip adhering the seal strip to the floor.